Midnight Dibs Variety Store – Website & E-Commerce Support
I collaborated with Midnight Dibs, a curated variety store, to enhance their online presence and streamline their e-commerce experience. My work focused on making the website visually engaging, user-friendly and aligned with the brand’s quirky, curated identity.
Key contributions:
- Website & Visual Enhancements: Customised banners, graphics, and sections for seasonal campaigns and new product drops while maintaining a consistent typography, colour palette and imagery across the site.
- Product & Content Management: Updated product listings, categories and descriptions for better readability and engagement. Maintained website's homepage content to highlight new arrivals, promotions, and events.
- Customer Experience Optimisation: Improved page layouts, navigation, calls-to-action to guide shoppers smoothly from browsing to checkout and updated shipping info and FAQs to ensure clarity for customers.
- Marketing & Campaign Support: Supported product launches, limited-time offers and newsletter sign-ups on the website, ensuring online content aligned with social media and other marketing channels.
- Technical & Functional Improvements: Troubleshot formatting issues, edited page layouts, and implemented small functional tweaks for a seamless user experience.
The result was a smoother, visually cohesive, and customer-friendly online shopping experience that reinforced Midnight Dibs’ playful, curated charm while supporting business growth. You can see the website and explore their curated range at midnightdibs.com.
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